Who we are building for

AKA our ideal customer profile or ICP.

We build for the highest-performing remote teams. We focus specifically on the technical founders, but it should be usable by everyone in the people team.

Marketing and customer success should primarily focus on this ICP, but should also develop high-potential customers– customers that are likely to later become high-growth customers. We should be in maintenance mode for hobbyists, such as early stage startups. We want to be the first tool that remote founders add to their stacks.

Why? We believe that the best tech companies are increasingly adopting remote-first. By building for the best remote teams, we'll create a positive feedback loop of being the best product for them. This is clearly differentiated from others in the space who are focused on less technical HRs. As more leading tech companies become remote-first and have highly technical HRs, Telepath will become the clear product leader.

Our current ICP

	Small to medium-sized businesses	High-growth startup
Description	Established businesses looking to hire remote talent to expand their workforce, access a wider talent pool, and potentially cut down on overhead costs.	Startups that have product-market fit and are quickly scaling up with new customers, hiring, and adding more revenue.
Criteria	10-250 employees Varied across industries, but with a focus on industries that can effectively function with remote employees (e.g., tech, marketing, customer service) Comfortable using online platforms and adapting to remote work tools.	15-500 employees $100k+/month in revenue or very large number of consumer users Raised from leading investors Not yet IPO'ed
Why they matter?	Represent a significant portion of the global economy More likely to become long-term customers for premium features Decision-making processes tend to be quicker compared to large enterprises Able to provide insights into the needs of a broader range of businesses, helping to improve the platform for all users.	Able to efficiently monetize them Very quick sales cycle Act as key opinion leaders for earlier-stage startups/slower moving companies Strong opinions on what they need - helping us build a better product
Job role	Primary focus: HR managers, recruiters, and hiring managers. Should be usable by: Business owners, team leads, and anyone involved in the hiring process.	Primary focus Technical founders Highly technical recruiters Should be usable by: Less technical recruiters Non-technical founders
Examples	Service-based businesses e.g. agencies	Bitkub, Omise, Fastwork

Each team will focus more or less on different members of the people team. This is detailed on their team pages.

FAQs